In April 2021, Taboom Media led a two-day media engagement workshop for Inclusive & Affirming Ministries (IAM) in Cape Town. The workshop primarily focused on improving IAM’s capacity to share effective advocacy messages via traditional media outlets.
During the workshop we discussed media advocacy and campaign design; audience identification; messaging and framing; media safety; storytelling; traditional news media; press interviews; press releases and op-eds; community outreach and events; crisis communications; media monitoring; and testing and evaluating campaigns.
Taboom’s workshops can be regional, thematic, or customized to meet your organization’s specific needs. If you’d like help refining your organization’s media advocacy skills, get in touch.