Media Engagement Training

Our holistic approach to improving media coverage of taboo human rights topics includes sector-specific media engagement training opportunities for key stakeholders best positioned to advance accurate narratives via local and regional media outlets. Strategic influencers include human rights activists, faith leaders, lawyers, and policymakers.

Since 2017 we’ve conducted regular media engagement workshops with hundreds of community leaders from more than 40 countries. Each workshop equips at least 20 human rights defenders to effectively spread affirming rights-based and/or faith-based narratives via traditional and social media channels. Specific training sessions include audience identification, messaging themes, message framing, storytelling techniques, traditional media outreach, story pitching, interview preparation and follow-up, and social media strategy.

We’ve led our own multi-day regional media engagement workshops in South Africa, Nigeria, Kenya, Zimbabwe, Malawi, Zambia, Namibia, and online, and served as trainers for UNDP, Thomson Reuters Foundation, Internews, National Endowment for Democracy, National Democratic Institute, International Center for Journalists, European Journalism Centre, Heinrich Böll Stiftung, Arcus Foundation, Radio Workshop, International Media Support, Global Investigative Journalism Network, Arcus Foundation, COSPE, and The Other Foundation. If you would like to organize a workshop together, please get in touch.

U Aye Lwin, chief convener of the Islamic Centre of Myanmar and founding member of Religions for Peace, addresses a room of journalists at our panel in Yangon on November 13, 2014. From left to right: U Myint Swe, president of the Ratana Metta Organization, U Aye Lwin, and U Aung Naing, executive committee member of Religions for Peace.